About Optima Health

Supporting Good Health

Optima Health provides health plan coverage to approximately 551,000 members.1 We offer a full suite of commercial products including employee-owned and employer-sponsored plans, as well as Individual and Family health plans, employee assistance plans and plans serving Medicare and Medicaid enrollees.

Our quality provider network features more than 33,000 providers including specialists, primary care physicians and hospitals.2

We offer programs to support members with chronic illnesses, customized wellness programs, and integrated clinical and behavioral health services—all to help our members improve their health.

Making Insurance Easier

Optima Health offers personal, accessible customer service which members may expect from enrollment to renewal. We also provide fast and accurate claims processing, meaning you spend less time following up on claim issues and more time doing what you love.


We improve health every day.


To be the health plan of choice in the communities we serve.


At Optima Health, we are committed to providing members with quality, cost-effective healthcare. Whether you’re choosing a health insurance plan for your employees or your family, we are confident you will find coverage that is right for you.

Current Plans Include:

  • Traditional Commercial Plans – Vantage (HMO), Plus (PPO), Point of Service (POS)
  • Integrated Account-based Product Lines – Equity (HSA), Design (HRA)
  • Self-funded Options for Large and Small Employer Group
  • Tiered Plans – OptimaDirectSM
  • Narrow Network Plans – OptimaSelectSM
  • Individual & Family Plans – OptimaFit®
  • Medicare Advantage Plans – Optima Medicare HMO

Our Pledge

Helping you take care of yourself and your loved ones is our guiding mission. You’ll see our commitment to this in the variety of innovative wellness programs we sponsor. This same dedication is also echoed in the concerned, caring manner that characterizes our customer service staff and philosophy. Simply put, we’re passionate about your health.


Optima Health along with our parent company, Sentara Healthcare, has received several awards and accreditations for our products, wellness programs, and company performance.

View our awards

Quality and Accreditation

With a national and regional track record for success, we take a great deal of pride in our ability to offer award-winning health plans, educational programs and community initiatives.

Notable areas of achievement

Partnership Opportunities

Sentara AdvantEDGESM is the strategic partnership service line of one of the most progressive and integrated health care organizations in the country—Sentara Healthcare. Sentara AdvantEDGE partners with like-minded health systems to generate health solutions. Optima Health is a service of Sentara.

Learn more about Sentara AdvantEDGE


Virginia Beach Headquarters

4417 Corporation Lane
Virginia Beach, VA 23462

Newport News

11803 Jefferson Avenue, Suite 100
Newport News, VA 23606


1604 Santa Rosa Rd., Ste. 100,
Richmond, VA 23229


129 Campbell Avenue, SE
Roanoke, VA 24011

Contact Us

You may contact us by email, phone, or mail.

Members  |  Brokers  |  Employers  |  Providers

1 Total Medical Membership based on Optima Health Membership Report, February 2020. Includes members from all Optima Health Licenses, products, Medicare and Medicaid products.
2 Optima Health Provider Status Report, March 2020; Behavioral Health Count Report, April 2020. Par providers participating for any product, in Virginia only.