At the end of 2023, the Optima Health and Virginia Premier brands will retire and unify under Sentara Health Plans. Our parent company, Sentara, launched the health plan in 1984. This new brand identity is a representation of our growth and promise to continue innovating and adapting in the ever-changing healthcare industry.
It’s a new name, but the same trusted health plan. We are happy to have you as a partner in this new journey. We appreciate your assistance in continued service to our members, your patients, in meeting their healthcare needs. While our brand is evolving, our mission remains the same: We Improve Health Every Day.
This web page is your source of truth concerning health plan operations effective on January 1st until further notice. As we are in the process of transitioning, resources currently available on our website are being rebranded and updated and may not be helpful.
Providers: Help us spread the word about Sentara Health Plans! Download and print this flyer to display in your office, front desk, or break room.