Open Enrollment
Members will receive a letter with their dates for open enrollment.
Open enrollment in Optima Family Care will be available for Medallion 4.0 Non-Expansion members in the following regions:
- Roanoke/Alleghany: December 19, 2020 – February 28, 2021
- Southwest: December 19, 2020 – February 28, 2021
Medicaid Plans
Optima Health has been serving the Medicaid community in Virginia for more than two decades. We are committed to providing courteous, professional, and quality care to you, your family, and the most vulnerable in the community.

Community Outreach
Optima Health takes part in several hundred educational and neighborhood events every year.
Discover more about our Community Outreach initiatives.
Events Calendar
Find out about and register for events and opportunities brought to you by Optima Health.
View EventsQuestions? Talk to a Customer Service Representative
To speak with a Customer Service Representative about Optima Medicaid plans, call toll-free at 1-800-881-2166 (TTY: 711), 8 a.m. to 6 p.m. EST/EDT, Monday - Friday.
To enroll, and for assistance with choosing the health plan that is best for you, call the Virginia Managed Care Helpline at 1-800-643-2273 (TTY: 711), or visit coverva.org.