OptimaFit® Individual & Family Health Plans

With more than three decades of experience serving residents of the Commonwealth of Virginia, Optima Health knows what’s important to individuals and families of our communities. It’s our job to make it easier for people to make good health plan decisions, even as healthcare becomes more complex. We improve health every day.

Two people exercising outside on a beautiful day.

Health and Wellness Programs

Free programs and online tools to help you get healthy and stay healthy.

Learn About MyLife MyPlan
Mom and daughter feeding their piggybank.

Member Discounts

Optima Health members get discounts on products and services including massage therapy, natural supplements, eye exams, eyewear, hearing aids, fitness centers and more.

Learn About Discounts
A saavy person researching health insurance plans.

A 4-Star Plan Quality Rating

OptimaFit® Individual & Family Health Plans offered through the Health Insurance Marketplace have achieved a 4-Star quality rating from CMS. The star ratings reflect our members’ responses to questions about plan quality and satisfaction. 

Learn About Star Ratings
A couple preparing a healthy meal at home.

Other Coverage Options

Even if you are not eligible for one of our OptimaFit® Health Plans, you might be eligible for one of our other coverage options including Medicaid, or health insurance plans for self-employed sole-proprietors.

See More Options