Craddock Terry Hotel
Craddock Terry Hotel, Lynchburg
Actual Members

“We Choose Optima Health Because…

Christin Gregores, Deputy Hotel Director, Craddock Terry Hotel

The Craddock Terry Hotel & Event Center makes it easy for travelers visiting Lynchburg, Virginia to experience the historical sites. They chose Optima Health because they needed an easy healthcare plan for their employees.

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About Craddock Terry Hotel

The hotel originates from the Craddock Terry Shoe Company, which was founded in 1888, and grew into the fifth largest shoe company in the world. The old factory building, now made up of 33 of the 44 hotel rooms, used to produce 2,500 pairs of women’s shoes every day. The exposed brick walls and heavy timber beams in the ceiling embody the ambiance of Lynchburg, Virginia in the 1800s.

Photos: Craddock Terry Hotel

This unique, one-of-a-kind hotel and event center caters to all types of events. They have luxury overnight accommodations and honeymoon suites, meeting and banquet space, as well as spaces for wedding receptions and rehearsal dinners. The grounds also include two award-winning restaurants and a microbrewery. To learn more, visit

About Optima Health

Optima Health stays on the forefront of innovation with our commitments to a collaborative approach, accountability for performance, and dedication to excellence.

Optima Health offers a robust suite of solutions for businesses, including a broad spectrum of innovative products and service solutions designed for employers, employees, and their families. Progressive plan designs encourage greater member participation in healthcare decisions and can reduce administrative costs while improving service quality.

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