Making a Difference

Optima Health has been serving the Medicaid community in Virginia for more than two decades, and we want to make sure you get the most out of your health insurance benefits. That’s why we offer:

  • Access to high-quality health care through a large network of primary and specialty care providers
  • Care coordination from a dedicated member services team
  • A personalized customer service experience, with local representatives throughout the state of Virginia
  • Added benefits just for Optima Family Care members, like GED vouchers and free classes to help you improve your health
  • A commitment to improving the lives of the members and communities we serve

If you think you qualify for Optima Family Care and want to enroll, or want to switch from another plan to Optima Health, there are five ways to apply:

  1. Call Cover Virginia

    Call 1-855-242-8282 to apply by phone Mon - Fri: 8:00 a.m. to 7:00 p.m. and Sat: 9:00 a.m. to 12:00 p.m.

  2. Virginia CommonHelp

    Apply online at

  3. The Health Insurance Marketplace

    Complete an online application at

  4. By Mail

    Mail or drop of a paper application (Spanish) to your local Department of Social Services*1

  5. In Person

    Visit your local Department of Social Services in the city or county where you live

Not sure if you qualify? Learn more about eligibility requirements for Optima Health.

*1: Additional forms or applications may be required.

You can Apply for Medicaid any Time

If you are new to Medicaid, you can apply to enroll in Optima Family Care any time of the year. If you qualify, your benefits will start the first day of the month that you apply and enroll.

Open Enrollment

Open enrollment in Optima Family Care will be available for Medallion 4.0 Non-Expansion members in the following regions:

  • Central: April 19, 2021 – June 30, 2021
  • Northern/Winchester: June 19, 2021 – August 31, 2021

This is your chance to switch to Optima Family Care.

Get Started   Check Eligibility

Optima Family Care