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  1. Optima Health Home
  2. Welcome VCU Health Employees
  3. Incentive Program

Incentive Program

Each time you complete a goal in the VCU Health System ChoiceCARE Rewards Program, you earn reward dollars that are deposited directly into your Health Reimbursement Account (HRA). An eligible employee and an eligible spouse can each earn up to $300 per calendar year. As you meet your VCU Health System ChoiceCARE Rewards Program goals, the applied HRA dollars can then be used to pay for expenses you would normally pay out of your pocket. Any funds remaining in your HRA account at the end of 2022 will rollover to 2023. If an employee terminates employment with VCUHS, any HRA funds are forfeited.

To start earning HRA rewards, you and your spouse must complete the Online Personal Health Assessment at optimahealth.com/apps/members/wellness-tools. You must be a registered user of optimahealth.com to participate. The Online Personal Health Assessment will help you identify possible medical conditions that may need attention. You and any applicable spouse must each log in using your own ID and password.

How to Get Started:

  1. Register as a member at optimahealth.com to participate
  2. Complete your online personal health assessment
  3. Start completing activities to earn HRA rewards

VCU Health Systems - ChoiceCARE Rewards Program

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Learn about the 2023 ChoiceCARE Rewards Program.


The following is a list of goals included in the VCU Health System ChoiceCARE Rewards Program. You and any applicable spouse are both eligible for the HRA rewards listed. Each goal must be completed between January 1 - December 31, 2022, in order to qualify.
Goal HRA Rewards Details
GoalOnline Personal Health Assessment HRA Rewards $0  Details Must be completed online at optimahealth.com/apps/members/wellness-tools in order to start earning incentive rewards.
GoalPreventive Exam HRA Rewards $75 Details Complete a preventive exam, well woman exam, or one of the following cancer screenings: mammogram, colon cancer, cervical cancer, or prostate cancer. (Credit for only one screening).
GoalCoaching Session HRA Rewards $50 Details Whether you’re looking for help with weight loss, tobacco cessation, stress management, or assistance managing a chronic condition, our free coaching programs can help. Call 866-503-2730 to receive telephonic coaching for: disease management for coronary artery disease, heart failure, diabetes, or respiratory conditions. Optima Health will deposit reward dollars into your HRA once you have completed a coaching program.
GoalBalance Your Diet HRA Rewards $25 Details Achieve a goal to balance your diet plan. Learn about making nutritious food choices and enjoy the many benefits of healthy eating during your 28 day program.
GoalEnjoy Excercise HRA Rewards $25 Details Achieve a goal to enjoy exercise. Set a plan to take part in healthy activities that interest you and stick with them for at least 28 days.
GoalMyVCUHealth Portal HRA Rewards $25 Details Sign in to your MyVCU Health Portal to obtain your blood pressure and cholesterol numbers (total and HDL cholesterol), then enter your data into the Health Assessment. Sign in to optimahealth.com/apps/members/wellness-tools or the Optima Health mobile app to complete your Health Assessment. All three biometric values must be entered to earn credit for this activity.
GoalRoutine Dental Exam HRA Rewards $25 Details Sign in to optimahealth.com/apps/members/wellness-tools or the Optima Health mobile app to self-report the date of the dental exam.
GoalRoutine Vision HRA Rewards $25 Details Sign in to optimahealth.com/apps/members/wellness-tools or the Optima Health mobile app to self-report the date of the vision exam.
GoalFinancial Wellness or  Retirement Planning HRA Rewards $50 Details Attend a personal session or class on financial wellness or retirement planning. Sign in to optimahealth.com/apps/members/wellness-tools or the Optima Health mobile app to self-report the date the class was attended.

Get Healthy and Stay Healthy with VCU Health System ChoiceCARE Rewards Program

Telephonic Health Coaching
Through our partnership with WebMD Health Services, we are able to offer healthy lifestyle coaching

Daily Habits — Improve Your Well-Being
Daily Habits is a new tool from Optima Health, powered by WebMD® Health Services, to help you achieve your health goals and stay excited about healthier living — all from the convenience of a desktop or mobile device.

How do I use HRA funds?

The HRA debit card gives you easy access to funds in your HRA account. Your HRA debit card will work like any other debit card. Use it to pay for prescriptions, office visit copays, deductibles, and coinsurance for yourself and dependents covered on your medical insurance plan.

Some expenses will be substantiated automatically at point of sale; some will need additional validation later to ensure purchases are eligible expenses.

For those who don’t yet have their HRA debit card — once you have completed an incentive, please allow up to 15 business days for your debit card to arrive.

For those who already have their HRA debit card — once you have completed an incentive, please allow up to 10 business days for the funds to be deposited.

*Please allow approximately 6 weeks for funds to be deposited for incentives related to a preventive care exam.

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