News Media Guidelines

The corporate communications department of Sentara Healthcare, the parent company of Optima Health, handles media inquiries about Optima Health and its members.

To obtain information for a news story or to request an interview with employees of Optima Health, the media should call the Sentara 24-hour media pager at (757) 671-4971.

The Sentara corporate communications team will do all we reasonably can to accommodate requests from the news media for specific member information and interviews with members at our offices while complying with member privacy.

We understand breaking news, deadlines and media competition, and during such times, we will work with reporters and photographers to help you get the information, photos and video you need to tell your stories. However, our first duty is to member privacy. We are bound by federal HIPAA laws that limit the amount of member information we may release without specific consent from a member. We appreciate your understanding.